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The Main Points of the Web Design Process

A web design project requires an intricate process from start to finish so as to fulfill all necessary requirements. Enumerated below are the main points that web developers (individual or agency-affiliated) take note of to ensure a speedy yet efficient workflow.

Stage one: Planning. Everything is laid down and decided upon. This includes an analysis of the client’s goals, requirements, target audience, and resources. The site’s main flow is planned out and refined; and IT requirements are secured.

Stage two: Design. The project’s “artsy” part. Using software like Photoshop or Illustrator, the designer outlines a mockup and sends it for approval. Trial-and-error for design elements ensue, and once the final result is approved, it’s coding time.

Stage three: Development. The designer puts all plans into reality. A huge amount of programming begins, with the designer taking note of all project requirements along the way. After the preliminary and final coding processes, the site’s tabs are tested out for full functionality.

Stage four: Launch. The website is now being prepared for public viewing. Design is polished, links tested, and the user interface evaluated in terms of navigation ease. The site is also tested on different platforms (mobile and desktop), to ensure top-notch compatibility. It’s also transferred to a live web server. The site is run for a specific period of time, after which it is evaluated for additional tweaks, possible bugs, and fixes.

After everything is done, alas! The website is now fully operational. 


Inside Google’s AdWords Wars

Securing an ad space for pay-per-click (PPC) marketing isn’t as easy as buying groceries. You have to outbid everyone else. If self-storage has Storage Wars, Google has AdWords Wars.

Prime estate for these types of auctions include insurance, loans, mortgage and attorney – all of which often enlist internet marketing services. Say you want to secure a space for “insurance.” An auction can commence if more than one interested party want the same keyword relevant to the search query. Broad keywords like “insurance” may enter multiple search query auctions.

You may think you have a higher chance of winning with more money. However, this isn’t your usual auction. Having the highest maximum bid is only half the battle; the other half determines how useful your ad is when hosted. It doesn’t matter if you’re the highest bidder; Google hardly favors a bidder with a really ineffective ad.

The product between the maximum bid value and quality score is called the ad rank. You can bid for less as long as the quality of your ad is solid. A $1.00 maximum bid for an ad with a quality score of 10 can win over an $8.00 maximum bid for an ad with a quality score of just 1. This is an advantage to businesses because they may end up paying less for every click.

Why your Business’ Online Reputation is Important

When customers are looking to buy a product or hire a business for one of its services, they often look at its reputation first. In the old days, this usually involved calling up friends and family and asking whether they heard anything bad about a particular business.

However, nowadays the Internet is often what they consult. The main problem with that is the Internet can be a source of a lot of bad information on your business, and can trash your good reputation. This can lead to lost sales and revenue that could have easily been avoided.

This is where online reputation management comes in. The first thing you have to understand about it is that you cannot choose not to engage in it. Your business will have an online presence whether you like it or not, via customer reviews and other feedback venues that help customers. The main problem for many is how to manage their online reputations.

Thankfully, many Internet marketing companies often have online reputation management as part of their packages to clients. Making sure that your business does not have a negative image often helps them do their job, so it is often in the cards when signing up with one. Ensure that your business has a spotless reputation to get the most of your Internet marketing campaign.

When You Need Website Development Services

Starting or revamping an online marketing campaign may be difficult, especially for “underdog” players in the game. However, it must be done to keep up with the tides, so to speak. One of the challenging aspects is designing or renovating the company’s official website. Fortunately, professional website development services can be obtained for these instances.

When you’re a new business…

A professionally designed website is an avenue to get established. Official websites can be the one-stop shop for clients and partners to research your offered products and services. Sections can also be allotted to publish credentials and accomplishments in your field of expertise or discipline. Company websites can also serve as a portal for recruiting applicants for vacant job posts.

When you’re a small business…

A professionally designed website allows you to get noticed and grow. The powers of search engine and social media optimization through the website can help you reach potential customers. With the right elements in place, consumers can be encouraged to do business with the company and start a snowball effect from there.

When your reputation has taken a hit…

A well-designed website is the platform to get started with online reputation management (ORM). Disasters and mishaps that tarnish a company’s name may happen, but there’s always a way to overcome them – and everything can start with ORM. Techniques in ORM usually start with a revamped website and the implementation of certain measures to reclaim a viable standing among customers and associates.

Do an Audit First Before You Develop Your Site!

For all their strengths and talents, internet marketing firms and other website development services can’t do their magic without working on their client’s website. To do this, they first perform a website audit that thoroughly studies all of the strengths, shortcomings, and features of a particular website. This information is then used as a bedrock for the marketing firms’ website improvements and additions.

The first element that they look into is the content aspect of the website, which typically refers to articles, images, videos, and other media found on it. If the site falls short in any of those, the marketing firm often recommends introducing more content. However, content also refers to the level of optimization that the website has. Its contents should be indicative of its purposes so that search engines can associate certain keywords and phrases to that site. For example, a site that sells skiing gear should have content related to skis, skiers, winter gear, and the like.

The next element of the audit is the technical aspect, which refers to coding, efficiency, and usability. Simply put, a website that takes too long to load or one that can’t handle multiple users at once definitely needs tweaking. Some features and plug-ins are usually revamped to accommodate greater internet traffic, although this is just one of the many strategies used.

10% OFF on Your Required Custom Web Design Services for the New Year

Building a website is necessary for business as it influences your customer’s decision to make a purchase. However, you shouldn’t just pick any website design you come across. You need a responsive website design that will enhance your company’s image.

Fortunately, Aligned Right Media can create this type of website for you—at a special New Year price. For the whole month of January, you can get our customized website development services at 10% less. Whether you want an awesome, elaborate site or a stripped-down, straightforward homepage, we can do all that and more.

Did you know that 50% of mobile Internet users now use smartphones or tablets as their primary tools for accessing the web? With numerous devices used to browse the Internet today, your site must be able to rearrange content and resize its elements according to the size of your visitor’s screen. If your website isn’t adapted to these tools yet, you need to have it redesigned.

Good Website, Good Business

Any business who wants to reach a bigger target audience and get more clients turn to online marketing. However, developing good online marketing strategies requires businesses owners to develop a good, responsive website as well. This is done in order to gain and retain the interests of potential customers, effectively keeping internet-savvy users from going to the next website. Before hiring a firm offering website development services, here are some consideration when making your online investment a success:

Substance Over Style

Of course, a website attracts a potential customer with aesthetically pleasing design and fancy features. However, online users are intelligent and you should keep in mind that you have to feed them with all the information they need in order to convert them into customers.

Useful Business Information

It is key to know the pulse of your demographic. If your business is offering services that rely on customer service referrals, a testimonials section could essentially provide users with information they are looking for. Have your web designer put up a section where you can post previous work and make sure to allot a section where all of your business contact details are readily available. Posting an email address that includes your domain name is also a plus factor for gauging how professional your site is.

Mobile Version

Nowadays, most people use their smartphones and tablets to find information about services and products, so it’s important to create a mobile responsive site to make navigating your site easier.

The Most Important Aspect of Developing a Website

Today, you have many options to develop a website. You can build a website using code like basic HTML and complex PHP. If you prefer pointing and clicking, you can use a website design tool with ready-made templates.

Whatever option you choose for website development, try to keep one aspect in mind: that aspect can maybe break or make your website once the viewing public gets access to it.

So what’s the most important aspect of developing your website? The answer is your purpose. After all, your purpose, or company objective, is the very reason for building the website in the first place.

Guided by your objectives, your website should be able to get leads for clients, have a regular and constant timeline for updates and launches, and of course, effectively promote your business to your targeted market.

All of these are going to depend on the kind of structure you build for your website. It is imperative that your website is able to provide a very intuitive and reader-friendly environment, not only so they would be enticed to drop by for a visit, but more importantly, so that they may be encouraged to keep coming back for more.

To this end, there are companies out there who offer professional website development services, like Aligned Right Media, to help inexperienced companies build their websites. Whatever you decide, always keep in mind your desired goals for your company that you can get through your website.