People will always prefer to deal with a reputable business. This is why many consumers spend time to check the Internet for any reviews on a product or service they are interested in. With that in mind, remember how important it is that your business maintains a sterling online reputation.
Unfortunately, maintaining a clean online reputation can be difficult because there are so many places on the internet for both positive and negative reviews to hide. That said, here are a few helpful tips to make managing your online reputation a little easier:
Flaunt Positive Reviews
There is no rule that says you cannot direct people to where your positive reviews are. In your physical store, add a sign that informs people where your positive reviews can be found. At the same time, encourage existing customers to post their reviews on the same site as well.
Address Negative Reviews
You cannot please everyone and a negative review is bound to appear sooner or later. Avoid the temptation to lash out as doing so can make you look unprofessional and petty. Ignoring the negative review should also be avoided as this can give the impression of complacency and disinterest.
Instead, focus more on trying to politely address the complaints in the negative review. You do not have to resolve all the issues that pop out, but it is important that you show others that customer satisfaction is a top priority for your business.