Looking for someone to endorse your goods or services but don’t have the money for a celebrity? Look no further; there are plenty of netizens on the Internet.
As far as Internet marketing is concerned, consumers look more to reviews by ordinary people than paid celebrities for goods and services. As they’ve dealt with the business in the past, the new generation of target audience is more likely to trust bloggers. Surveys support this; only a tenth of respondents say they were encouraged to buy by celebrities.
Bloggers don’t cost as much as celebrities in service fees, making them an economic boon for online businesses. Coupled with the fact that millions today take to social media for the latest updates in current affairs, bloggers relate to the target market more. As per a 2013 survey, the blog is the third most powerful tool of influence in marketing.
It doesn’t take a lot of effort for the brand to propagate across the market using the blog route. Even just a handful of bloggers creating content for a particular product or service can already make enough content to be read by over a million people in social media. When the content gets around via sharing, marketing has done its intended job.
“The key to this is planning. A marketing strategy that incorporates PPC might benefit from focusing on a smaller niche of people, preferably a company’s target market, rather than casting a wide net. Next, the demographics and Internet habits of this niche should be observed so that marketers can have a better idea on how to time their ads perfectly. In most cases, multiple PPC ads are created and tested to see which of them will rake in more visitors at certain times or days.
For example, a company that sells chocolates needs to have general ads that are run every day and special ads designed with a Valentine’s Day theme to attract their young female customer base. Because of this versatility, most dynamic pay per click management services use PPC ads in tandem with other marketing tools like search engine optimization and web design.”
Part of the challenge in a PPC campaign is to bid for the right keywords that may be bound to get more traffic at a certain period in time. However, the results may not be feasible if the budget was not properly planned for. A PPC specialist will be able to manage your budget while creating special accounts and clear ads.
Getting the PPC done right the first time is vital to attracting customers to your business and offer them enough quality products or services to come back again. A pay-per-click services firm such as Aligned Right will be the right ally to have by your side.