Blog Archives

Getting Started With Social Media Marketing

 “Social media marketing” is the latest buzzword being touted by many marketing gurus. It may sound intimidating, but it’s essentially using social media to generate interest in your website and your products. It sounds easy enough to do, but you can’t just whip up a Twitter account and spout things on it aimlessly and hope to get the traffic that you want.

There are several social media marketing companies you can consult with to craft your social media strategy. However, since you’re still starting out, here are a few tips on how to build the foundations that such companies often look for in their clients. First, establish a social media presence. There are several social media platforms that your business should have a presence in. It will be up to you to select which best benefits you, though Facebook seems to be the most popular option at this point.

Secondly, attract followers organically. Social media marketing’s foundation is the amount of followers you have. These are people that are interested in you and your product or service. Some people opt to just buy followers, but organically creating a following makes for a more honest and more productive approach.

Thirdly, develop content. Followers come to your social media profile for a reason and that’s content, whether original or shared from other sources. Making sure your followers are interested is a step in the right direction and assures the future of your social media marketing strategy.


Bloggers: The New Face of Endorsement

Looking for someone to endorse your goods or services but don’t have the money for a celebrity? Look no further; there are plenty of netizens on the Internet.

As far as Internet marketing is concerned, consumers look more to reviews by ordinary people than paid celebrities for goods and services. As they’ve dealt with the business in the past, the new generation of target audience is more likely to trust bloggers. Surveys support this; only a tenth of respondents say they were encouraged to buy by celebrities.

Bloggers don’t cost as much as celebrities in service fees, making them an economic boon for online businesses. Coupled with the fact that millions today take to social media for the latest updates in current affairs, bloggers relate to the target market more. As per a 2013 survey, the blog is the third most powerful tool of influence in marketing.

It doesn’t take a lot of effort for the brand to propagate across the market using the blog route. Even just a handful of bloggers creating content for a particular product or service can already make enough content to be read by over a million people in social media. When the content gets around via sharing, marketing has done its intended job.

Timing is Very Important When it Comes to Pay Per Click Marketing Ads

“The key to this is planning. A marketing strategy that incorporates PPC might benefit from focusing on a smaller niche of people, preferably a company’s target market, rather than casting a wide net. Next, the demographics and Internet habits of this niche should be observed so that marketers can have a better idea on how to time their ads perfectly. In most cases, multiple PPC ads are created and tested to see which of them will rake in more visitors at certain times or days.

For example, a company that sells chocolates needs to have general ads that are run every day and special ads designed with a Valentine’s Day theme to attract their young female customer base. Because of this versatility, most dynamic pay per click management services use PPC ads in tandem with other marketing tools like search engine optimization and web design.”

Applying Adequate Pay-Per-Click Marketing For Extra Brand Visibility

Part of the challenge in a PPC campaign is to bid for the right keywords that may be bound to get more traffic at a certain period in time. However, the results may not be feasible if the budget was not properly planned for. A PPC specialist will be able to manage your budget while creating special accounts and clear ads.

Getting the PPC done right the first time is vital to attracting customers to your business and offer them enough quality products or services to come back again. A pay-per-click services firm such as Aligned Right will be the right ally to have by your side.

Getting to Know Your Market Through the Web

A search engine optimization company acquaints you well with your target audience. Before launching the SEO campaign for your business, the SEO company conducts an in-depth analysis of your target market and performs a web audit. It also shows you the type of web visitors that you attract to give you a better idea of how many can be converted into customers. Aside from this, it can provide you with relevant information as to the visitor’s behavior – how long they stay on your page, which pages they spend most time on, and what items or products they look for on your site.

Since search engine optimization is a form of online marketing, it can be used as an example of a strategy that can enable you to gather enough information to identify and analyze the behavior of your target audience sooner than your traditional marketing efforts can. This way, there will be a lot more time left for you to attend to other matters related to your business. You can also make adjustments to the parts of your strategy that need to be replaced or refined before you incur losses.

It’s not to say though that you can’t establish a comprehensive profile of your target audience through any other means; it’s just that the information generated from your online marketing efforts has a valuable real-time component to it. This is of importance considering that every moment spent marketing your products and services has a corresponding cost.