Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media.
Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week.