The problem with that is that start-ups sometimes make a few mistakes with their online strategies. A good example of this is investing in online marketing without determining how to measure the success of the campaign. KPIs (Key Performance Indicators) are needed to know the effectiveness of the campaign. Another mistake is to focus online marketing on only one field; good online strategies use multiple vectors like social media, SEO, and e-mail campaigns.
Other pitfalls include expecting too much of the campaign and being disappointed with the short-term results. These mistakes could have been avoided by consulting a knowledgeable online marketing consultant from companies like Aligned Right Media and others. It may mean an extra cost or two for your business, but there is no doubt that professional consultation will guide you on the right direction to take for your marketing strategies.