Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.
Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
The problem with that is that start-ups sometimes make a few mistakes with their online strategies. A good example of this is investing in online marketing without determining how to measure the success of the campaign. KPIs (Key Performance Indicators) are needed to know the effectiveness of the campaign. Another mistake is to focus online marketing on only one field; good online strategies use multiple vectors like social media, SEO, and e-mail campaigns.
Other pitfalls include expecting too much of the campaign and being disappointed with the short-term results. These mistakes could have been avoided by consulting a knowledgeable online marketing consultant from companies like Aligned Right Media and others. It may mean an extra cost or two for your business, but there is no doubt that professional consultation will guide you on the right direction to take for your marketing strategies.
Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media.
Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week.
Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most.
Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services
Businesses that utilize pay per click services will help businesses reach greater audiences. These campaigns will also cost less compared to other internet marketing campaigns, as businesses will only pay every time a user clicks on the advertisement. Good PPC campaigns will also help effectively reinforce the brand to potential customers.
Businesses who know how to utilize the power of the Internet will reap great rewards. Interested businesses can consult trusted services like Aligned Right Media to get their campaigns started.
Of course, a website sporting a fast interface and vibrant visuals will be worthless if there’s no quality content to educate the users on your product or service. In previewing the site, NBC News Digital vice-president of news and product Gregory Gittrich said it was an opportunity to tell a story differently through simple images and full articles with associated videos.
You can satisfy your customer base when your site has enough features to keep them interested. All you need are skilled online marketing consultants to strike gold.
Picking out the relevant keywords to be optimized will be an important part of the operation. In line with this, the earlier website analysis will help uncover the keywords common among other sites and see which keyword groupings have not been tapped. Communicate your objectives to your local business online marketing professionals so they can work on your site right away.
Content will be key to bringing in traffic. A content team assigned to the project will be tasked to use keyword-optimized titles and generate well-written material laced with an appropriate number of keywords. A company like Aligned Right can deliver if you can guide them on what you need.
If you are running a business and you feel that something is keeping you from taking your brand to the next level, then perhaps you need the help of an Internet marketing consultant. Online marketing is the new battlefield in terms of creating brand awareness, selling products and services, and expanding clientele. Here are a few things you can expect from online marketing consultants.
From dull to engaging
Consultants can transform the content of your company website from dull to engaging, which in turn, will attract more visitors. They will provide creative inputs and ideas that will make your products and services more appealing to the public.
Another one of their expertise is creating online presence for your website, which means positioning your site on top of the results pages of popular search engines like Google and Yahoo. They utilize Search Engine Optimization (SEO) so that your site will be one of the first ones people will get to see whenever they search for products and services that you offer.
Getting more social
Lastly, they can further boost your online presence and open more doors for client interactions through social media. With millions of people using Facebook, Twitter, and Instagram, you will be able to create a more personalized connection through these platforms and build stronger relationships with your target market.