A lot of so-called marketing experts love jumping the gun and proclaiming that SEO is dead. However, despite what these people say, SEO is still alive and thriving. In the hospitality industry in particular, one survey shows that more than half of the website revenue of survey participants came from direct referral from search engines, including organic and paid SEO.
Does your company belong to the hospitality industry? If it does, then you have the same goals as any business: to promote brand awareness, reduce expenses, and ultimately, to increase sales. SEO—particularly a well-planned local internet marketing scheme—can be an effective way to present your services to the world.
Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.
Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media.
Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week.
On the other hand, Google has mentioned that comments with poor spelling or grammar posted by visitors will not affect the ranking of a website. However, Google’s Matt Cutts does remind website owners that their content should have proper grammar.
When hiring local search engine optimization services, never settle for second-rate content. Be sure to review the company’s work for previous clients to see if the content the SEO company provides meets your standards.
Nothing builds up your business’ credibility than a review from a reputable source. Try registering your business with sites like Angie’s List and the Better Business Bureau. Receiving high marks from these websites provides credibility to the reviews others have written about your company.
If this all seems like too much for you to handle alone, you may want to hire a reputable local internet marketing company like Aligned Right Media. Do not hesitate to give them a call if you need help establishing a strong local online presence.
Picking out the relevant keywords to be optimized will be an important part of the operation. In line with this, the earlier website analysis will help uncover the keywords common among other sites and see which keyword groupings have not been tapped. Communicate your objectives to your local business online marketing professionals so they can work on your site right away.
Content will be key to bringing in traffic. A content team assigned to the project will be tasked to use keyword-optimized titles and generate well-written material laced with an appropriate number of keywords. A company like Aligned Right can deliver if you can guide them on what you need.