A lot of so-called marketing experts love jumping the gun and proclaiming that SEO is dead. However, despite what these people say, SEO is still alive and thriving. In the hospitality industry in particular, one survey shows that more than half of the website revenue of survey participants came from direct referral from search engines, including organic and paid SEO.
Does your company belong to the hospitality industry? If it does, then you have the same goals as any business: to promote brand awareness, reduce expenses, and ultimately, to increase sales. SEO—particularly a well-planned local internet marketing scheme—can be an effective way to present your services to the world.
Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.
Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
The problem with that is that start-ups sometimes make a few mistakes with their online strategies. A good example of this is investing in online marketing without determining how to measure the success of the campaign. KPIs (Key Performance Indicators) are needed to know the effectiveness of the campaign. Another mistake is to focus online marketing on only one field; good online strategies use multiple vectors like social media, SEO, and e-mail campaigns.
Other pitfalls include expecting too much of the campaign and being disappointed with the short-term results. These mistakes could have been avoided by consulting a knowledgeable online marketing consultant from companies like Aligned Right Media and others. It may mean an extra cost or two for your business, but there is no doubt that professional consultation will guide you on the right direction to take for your marketing strategies.
Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most.
Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services
Of course, a website sporting a fast interface and vibrant visuals will be worthless if there’s no quality content to educate the users on your product or service. In previewing the site, NBC News Digital vice-president of news and product Gregory Gittrich said it was an opportunity to tell a story differently through simple images and full articles with associated videos.
You can satisfy your customer base when your site has enough features to keep them interested. All you need are skilled online marketing consultants to strike gold.
Many people claim to be online marketing experts, but how can you be sure if they really know what they are doing? At present, there is no globally recognized degree in “Internet Marketing.” According to Search Engine Watch, very few internet marketing consulants walk the walk, so to speak.
Moreover, it can take several months or even well over a year to get the results you want. You can be paying for online marketing services without realizing that your provider is rather incompetent until it is too late. As such, it pays to exercise utmost caution when choosing an online marketing consultant.
When it comes to online marketing, be it for on-page publishing or social media marketing, one of the most important competencies a practitioner must possess is the ability to write good copy. In other words, effective written communication is a key component of every online marketing consultant’s arsenal.
Aside from professional references, be sure to test a prospective provider’s industry knowledge and technical knowhow. Ask them to define certain internet marketing terms, and to give examples of how they solved a problem. Don’t be afraid to ask as many questions as you like since, after all, you’ll want to make sure you’re getting your money’s worth and that your internet marketing consultant is the real deal.
If you are running a business and you feel that something is keeping you from taking your brand to the next level, then perhaps you need the help of an Internet marketing consultant. Online marketing is the new battlefield in terms of creating brand awareness, selling products and services, and expanding clientele. Here are a few things you can expect from online marketing consultants.
From dull to engaging
Consultants can transform the content of your company website from dull to engaging, which in turn, will attract more visitors. They will provide creative inputs and ideas that will make your products and services more appealing to the public.
Another one of their expertise is creating online presence for your website, which means positioning your site on top of the results pages of popular search engines like Google and Yahoo. They utilize Search Engine Optimization (SEO) so that your site will be one of the first ones people will get to see whenever they search for products and services that you offer.
Getting more social
Lastly, they can further boost your online presence and open more doors for client interactions through social media. With millions of people using Facebook, Twitter, and Instagram, you will be able to create a more personalized connection through these platforms and build stronger relationships with your target market.