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Local Internet Marketing Firms Discuss Yelp’s Fake Review Crusade

Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.

Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
http://alignedrightmedia.com/blog/industry-news/local-internet-marketing-firms-discuss-yelps-fake-review-crusade/