Companies are increasingly using the Internet to market their services and boost their reputation through online content. Strategies like search engine optimization (SEO) and social media optimization (SMO) are currently being utilized by businesses and organizations to make it easier for their target audience to view their articles and social media pages. While both methods are proven to be useful in generating traffic and improving visibility on the Net, certain ethical rules are being implemented now to ensure that the content posted is credible and isn’t meant only to trick search engines into boosting the page’s rank. An article posted on the Practical ECommerce site further suggests ways for a company to capitalize on another internet marketing strategy: the pay per click marketing.
Pay per click marketing (PPC), also known as paid online advertising, is more business-oriented and involves the owner of an online advertisement and the owner of a website.