Some people might be inclined to think that effective internet marketing services are reserved for larger businesses. The fact, however, is that small businesses stand to profit from internet marketing the most.
Internet marketing is about boosting the visibility of a business website and making it easier for people to find. This is very important for newer businesses because studies have shown that 89% of all consumers will research a product or service online before purchasing it. That said, a new business will definitely profit from the following services
People will always prefer to deal with a reputable business. This is why many consumers spend time to check the Internet for any reviews on a product or service they are interested in. With that in mind, remember how important it is that your business maintains a sterling online reputation.
Unfortunately, maintaining a clean online reputation can be difficult because there are so many places on the internet for both positive and negative reviews to hide. That said, here are a few helpful tips to make managing your online reputation a little easier:
Flaunt Positive Reviews
There is no rule that says you cannot direct people to where your positive reviews are. In your physical store, add a sign that informs people where your positive reviews can be found. At the same time, encourage existing customers to post their reviews on the same site as well.
Address Negative Reviews
You cannot please everyone and a negative review is bound to appear sooner or later. Avoid the temptation to lash out as doing so can make you look unprofessional and petty. Ignoring the negative review should also be avoided as this can give the impression of complacency and disinterest.
Instead, focus more on trying to politely address the complaints in the negative review. You do not have to resolve all the issues that pop out, but it is important that you show others that customer satisfaction is a top priority for your business.
Social SEO is the newest trend to hit the web – which points out that social media platforms play a huge part in a web page’s search engine rankings. In fact, search engines consistently give higher rankings to sites with content that gets shared a thousand times, rather than those who have a thousand followers.
Communications expert Cheryl Conner enumerates several methods of taking advantage of this:
Brand names. Using brand names in posts can help Google associate the brand itself with your keyword-optimized posts.
Social profile linking. If your company maintains social media profiles, the links to these should be posted on your website to help Google consolidate them and give higher page rankings.
Be picky. There are sites which cater to a specific interest or groups of people. So unless your company’s nature fits the bill, don’t join it. Sites with the most traffic won’t always work if most of the people aren’t even interested in what you do.
Tweet. Twitter is one of the quicker-indexed sites on the cyberspace, and it’s sure to outrun your company site in the indexing race. Time-sensitive posts are best sent out thru Twitter for faster indexing.
Lastly, the more, the merrier. A larger audience talking about your company is certainly helpful. If more people know about you, the better the chances are for your posts to be shared and retweeted numerous times. Google provides higher page rankings if you’re consistently racking up viewership.
After you create a website for your business, probably the next thing you want to happen is for people to find it quickly. Of course, the first step for this to happen is for search engines like Google to recognize your website. Typically, however, it takes a while for a browser to find your website and add it to its index. So the question now is, how do you ensure this happens as quickly as possible? Here are some effective ways:
Create a sitemap
A sitemap is an XML document that tells search engines how often to check back for changes on specific webpages and when new pages have been added. If your website is built on WordPress, you can use the Google XML Sitemaps plugin. This tool automatically creates and updates a sitemap for you. You can also use other tools such as the XML Sitemaps Generator.
Submit your sitemap to Google Webmaster Tools
Sign up for Google Webmaster Tools, then add your new site by going to Optimization>Sitemaps and adding the link to your site’s sitemap to Webmaster Tools to notify Google about it. Doing so will also inform Google about the pages you have published.
Submit your URL to search engines
To submit your URL to Google, sign into your Google Account and go to the Submit URL option in Webmaster Tools.
To maximize your use of these steps, feel free to consult a leading SEO firm.
Many companies are now relying on SEO (Search Engine Optimization) to successfully market their products or services online. Whenever a customer searches for an item or a business, the search engine directs them to a list of suitable company websites through the right keywords. With the very tight competition among websites to get to the front pages of Google and other search engine search returns, certain methods have been put in place to make sure Internet searches stay reliable.
SEO groups utilize informative articles and attractive web designs to boost the online reputation of a business. These articles are usually optimized with keywords. Keywords make it easy for search engines to find relevant content when an Internet user makes a search for a particular topic or product. Unfortunately, some companies take advantage of these keywords, packing a single article with several mentions of these keywords. This practice sacrifices the quality of content, putting searchers and Internet users at a disadvantage. Avoiding this practice is one of the reasons for Google to change its algorithms, causing its search engine spiders to ignore content with too many linked keywords.
There are currently several “white hat SEO groups” devoted to proper SEO methods. With more and more businesses focusing on online promotions, conforming to search engine algorithms intended to uphold the integrity of Internet content is necessary for a successful SEO campaign.
Looking for someone to endorse your goods or services but don’t have the money for a celebrity? Look no further; there are plenty of netizens on the Internet.
As far as Internet marketing is concerned, consumers look more to reviews by ordinary people than paid celebrities for goods and services. As they’ve dealt with the business in the past, the new generation of target audience is more likely to trust bloggers. Surveys support this; only a tenth of respondents say they were encouraged to buy by celebrities.
Bloggers don’t cost as much as celebrities in service fees, making them an economic boon for online businesses. Coupled with the fact that millions today take to social media for the latest updates in current affairs, bloggers relate to the target market more. As per a 2013 survey, the blog is the third most powerful tool of influence in marketing.
It doesn’t take a lot of effort for the brand to propagate across the market using the blog route. Even just a handful of bloggers creating content for a particular product or service can already make enough content to be read by over a million people in social media. When the content gets around via sharing, marketing has done its intended job.
The Internet has become a dominant part of people’s lives and it is no surprise that hiring online marketing companies is becoming popular. The problem is, how does a business owner know which online marketing service to put their trust in? The wrong choice can quickly result in lost revenue and wasted marketing money.
To know which company to trust, here are a few guidelines:
a) Look at their processes. An online marketing service thrives on how it understands the way search engines work and how they take advantage of this knowledge. Have them explain how they do this in a simple manner to learn how they operate.
b) Look at their clients. Every marketing service has a list of its clients it is proud of. Check on these previous clients to see how satisfied they are with the work provided by your candidate company.
c) Take a look at what your company’s strong suits. Online marketing covers a lot of areas, but usually companies have specific strengths. Confirm what your business requires in the online marketing arena and see if your prospective marketer can provide it.
d) Get payment terms quote. Knowing how much it will cost and how you can make sure the online marketing service you hired is doing its job should be a major concern.
Choosing an online marketing service can help define and shape your business for long-term, that’s why it should be done carefully.