Getting Started With Social Media Marketing

 “Social media marketing” is the latest buzzword being touted by many marketing gurus. It may sound intimidating, but it’s essentially using social media to generate interest in your website and your products. It sounds easy enough to do, but you can’t just whip up a Twitter account and spout things on it aimlessly and hope to get the traffic that you want.

There are several social media marketing companies you can consult with to craft your social media strategy. However, since you’re still starting out, here are a few tips on how to build the foundations that such companies often look for in their clients. First, establish a social media presence. There are several social media platforms that your business should have a presence in. It will be up to you to select which best benefits you, though Facebook seems to be the most popular option at this point.

Secondly, attract followers organically. Social media marketing’s foundation is the amount of followers you have. These are people that are interested in you and your product or service. Some people opt to just buy followers, but organically creating a following makes for a more honest and more productive approach.

Thirdly, develop content. Followers come to your social media profile for a reason and that’s content, whether original or shared from other sources. Making sure your followers are interested is a step in the right direction and assures the future of your social media marketing strategy.


Posted on April 10, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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