Timing is Very Important When it Comes to Pay Per Click Marketing Ads
“The key to this is planning. A marketing strategy that incorporates PPC might benefit from focusing on a smaller niche of people, preferably a company’s target market, rather than casting a wide net. Next, the demographics and Internet habits of this niche should be observed so that marketers can have a better idea on how to time their ads perfectly. In most cases, multiple PPC ads are created and tested to see which of them will rake in more visitors at certain times or days.
For example, a company that sells chocolates needs to have general ads that are run every day and special ads designed with a Valentine’s Day theme to attract their young female customer base. Because of this versatility, most dynamic pay per click management services use PPC ads in tandem with other marketing tools like search engine optimization and web design.”