2 Ways of Internet Marketing for Local Businesses

Internet marketing for local businesses is growing in popularity, and it is no longer just for medium and large companies throughout the country. It can be quite challenging to make internet marketing work as it is a broad industry composed of so many methods and strategies for you to choose from and try. One thing that can help narrow down your choices and give you some direction is if you get to know the following major components of online marketing:

Search Engine Optimization

Search engine optimization, or SEO, is done to optimize one’s website to make it more relevant, thereby increasing its placement or rank in search engine results pages (SERPs). If you typed a word or phrase in Google to search for something, then imagine others doing the same especially to find a local business. SEO aims to optimize your business’ website as best as possible for certain keywords or phrases that your target market types or enters in search engines.

Social Media Optimization

Social media optimization is similar to SEO, except for the fact that social media platforms are the marketing tool of choice. Social media sites such as Facebook and Twitter are popular because they help people discuss, share information, and basically keep in touch. You can use social media to get people to pay attention to your brand, to see what you have to offer, or to ask more information about what you’re offering.


Posted on February 17, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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