How Businesses Can Benefit from Hiring Internet Marketing Consultants
“For one, SEO is not merely about knowing the right keywords to use and creating informative and relevant content. Certain rules also apply, and the world of SEO is not a free-for-all. For instance, a business owner who can write well may turn in an interesting piece to read, but when he or she over-saturates this piece with keywords, the site or webpage will likely be flagged by search engines.
Another downside to DIY marketing is that a business owner or his staff can hardly be objective in presenting the features of their products and services, unlike an experienced online marketing consultant. An in-house “techie” employee might also be nominated the ad hoc website designer and might develop what looks like an award-worthy site—but one that doesn’t have the capacity to attract and retain customers, or translate visits to sales.”