Tools of a Good Social Media Marketing Company

If there’s one thing that distinguishes traditional marketing from internet marketing, it’s that the latter uses the internet, obviously. One important component of internet marketing is social media marketing, which also relies on the Internet but approaches it in a more personal way. Suffice to say, the two are quite similar yet very distinct, to the point that their specialties often overlap.

In many cases, an internet marketing company relies on search engine optimization (SEO) as one of its primary services. This refers to the process of ensuring that a website is associated by search engines like Google and Yahoo with certain keywords related to the website’s topic, then later listing the site high above their search results pages. How exactly this is done involves a variety of other strategies, including (but not limited to) website auditing and design.

A website audit is carried out to determine a particular website’s strengths and weaknesses, before working on improving the former and eliminating the latter. More often than not, this results in creating an efficient website design that is easy to use and optimized enough to be picked up by the aforementioned search engines. The keywords are placed in both the content and the coding of the website, but not before ensuring that the site itself is capable of receiving traffic from social media sites and other internet users.


Posted on February 13, 2014, in Business, Internet Marketing, Online Marketing and tagged , , . Bookmark the permalink. Leave a comment.

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