Why Honest Online Reputation Management Pays off for Your Business
Proper online reputation management, in this case, shouldn’t come at the expense of manipulating the facts. Other than the fact that it’s unethical, the Federal Trade Commission outlaws fake reviews and other signs of deceptive information as per the FTC Act. For example, ads that feature experiences of users of a product or service requires disclosure on the business’ part.
There’s a saying that a person should be honest “even if others are not, cannot, and will not.” This is not just a creed of proper online reputation management services like Aligned Right Media, but a tenet everyone should follow.