Online Marketing Tips for Local Businesses

Businesses that operate on a local frame of reference stand to benefit from online marketing by allowing them to effectively reach their target audience. Below are a few great tips that can help any local business get started on the path to online marketing success.

Find a Memorable URL

Using any of the domain name application services on the internet, look for a website address that’s relevant to your business and is easy to remember. If you are able to secure an address that also includes your business’ geographical location, this will make it easier to optimize your website’s ranking on search engine results.

Avoid Using Plugins that Slow Down Load Time and

Hide Content

Plugins like Flash and Java can slow down a website’s load time, if not implemented correctly, and effectively hide textual content from search engines. Websites with slow load times are typically penalized by search engines, and a site whose text is hidden from the search engines’ bots won’t get indexed.

Generate Sales with Clear Calls to Action

Unlike major businesses that are able to complement their online marketing efforts with television, print, and radio ads, local businesses usually only get a single chance to make an appeal for a sale. Presenting a clear call to action, backed up with your reputation for great service, will help to secure customer involvement before you lose them to the fog that is the Internet.

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Posted on January 24, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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