Optimize Local Searches, Boost Online Visibility

If you’re a local business owner, one of your primary goals is to boost your business’ online visibility among local customers. Of course, this task is easier said than done as hundreds of other local businesses are also competing for the attention of your target market.

According to a study, local search activities grew by 144% from 2007 through 2011, with customers using different websites like Google Places, Google Maps,Foursquare, to name a few. Local searches are a deviation from traditional general keyword searches which, unfortunately, are accompanied by certain issues.

For instance, consumers can openly create profile entries of your company in the said websites without you even realizing what kind of information they posted. To minimize the risk of someone posting inaccurate information or downright lies about your company, many local internet marketing firms will conduct thorough research and gather all your company details that are already existing online. These professionals will then edit the entries or create new profiles, then optimize and publish the new content with images to make them more appealing to your target clients.

Given that business owners continuously look for ways to expand their reach and online presence, you can do no less than to mount a comprehensive local marketing strategy that is sure to keep you a step ahead of the competition.

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Posted on January 15, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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