Choosing the Right Internet Marketing Consultant

Many people claim to be online marketing experts, but how can you be sure if they really know what they are doing? At present, there is no globally recognized degree in “Internet Marketing.” According to Search Engine Watch, very few internet marketing consulants walk the walk, so to speak.

Moreover, it can take several months or even well over a year to get the results you want. You can be paying for online marketing services without realizing that your provider is rather incompetent until it is too late. As such, it pays to exercise utmost caution when choosing an online marketing consultant.

When it comes to online marketing, be it for on-page publishing or social media marketing, one of the most important competencies a practitioner must possess is the ability to write good copy. In other words, effective written communication is a key component of every online marketing consultant’s arsenal.

Aside from professional references, be sure to test a prospective provider’s industry knowledge and technical knowhow. Ask them to define certain internet marketing terms, and to give examples of how they solved a problem. Don’t be afraid to ask as many questions as you like since, after all, you’ll want to make sure you’re getting your money’s worth and that your internet marketing consultant is the real deal.


Posted on January 15, 2014, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , . Bookmark the permalink. Leave a comment.

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