Exciting Internet Marketing Trends for 2014
Online reputation management (ORM) has become a vital part of Internet marketing campaigns, as it helps individuals, groups, and businesses monitor what is being said about them, both good and bad, online. By integrating dynamic online reputation management campaigns with their internet marketing campaigns, businesses can push positive reviews and content to the top of search engine results pages (SERPs), while suppressing libelous reviews and content, ensuring that prospective customers click and peruse the former.
Businesses can also interact with their customers and leads more directly—earning their loyalty and patronage simultaneously—by creating dynamic social media marketing campaigns. Social media has opened doors of opportunity for businesses that were previously considered intimidating. Facebook, for example, has 1.26 billion users, while LinkedIn has 238 million users. Businesses that are able to tap successfully into this large audience can greatly increase their consumer base and sales.
SEO experts say that social media platforms like Facebook, Google+, Pinterest, and Twitter will continue to engage billions of people in 2014. Among some of the predicted social media trends for 2014 include the increase in mobile phone usage. As mobile phones and smart phones become more sophisticated, the number of users who can contact businesses regarding their products and services will only increase.
These users can recommend products and services to their peers, as well as promotions and other special offers, by sharing and reposting content on social media sites.
Posted on December 3, 2013, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged brand management, internet marketing, Internet Marketing Trends, online brand management. Bookmark the permalink. Leave a comment.