Preserving the Business Name and Dignity

All business owners want to provide something that their customers need. When a successful transaction ends well, you know you’ve helped a person find something useful. However, in the age of increased connectivity and viral videos, a few ill words about a lapse of judgment on your part may sufficiently broadside your company’s customer base. While this particular threat looms every day, you can let an effective online reputation management (ORM) system hold the line for you.

ORM involves generating positive professionally written content about the issue and highlighting their visibility while burying negative material about it that appears. It can mean many things in the context of a small local business. You can set things going by running a daily Google Alert for your business’ name and buy it a special Internet domain. An online marketer can use the domain to assemble a website over WordPress and fill it up with keyword-optimized content.

A raft of social media accounts is vital to the business website. Having dedicated marketers run them for you by linking ORM content along with other informational materials helps potential customers go to the site right away. A feedback system on the site itself also encourages better interaction. The business owner can also do their part by leaving their own private accounts locked down.

There is a small chance of failing when you continue giving consumers what they need and maintain a positive and concrete image with your customers.


Posted on November 18, 2013, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , , . Bookmark the permalink. Leave a comment.

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