Tips to Improve Your Business’s Online Reputation

In show business, people often say that any publicity is good, but if you run a business, you should do all you can to avoid negative publicity. Detractors and naysayers can severely tarnish the reputation that you’ve built, and this can be all the more damaging when your business relies on good word-of-mouth to reel in customers and profit. Fortunately, you can apply a few methods to get rid of bad publicity.

Hire SEO Services

In this regard, “out of sight, out of mind” rings true. If you think that negative blogs and forum discussions about your business seem to be gaining ground on search engine results pages or SERPs, hire a search engine optimization (SEO) provider to generate content and employ other techniques to help your prospective customers see the good that your business offers instead of the negativity that your business has been wrongly associated with.

Add Content to High-Ranking Sites

Look for reputable and popular websites (Quora is a good example), and focus your content marketing there. Ensuring content frequency, volume and quality in those sites will create a springboard effect to increase your chances of scoring a place in the first two pages of SERPs and help supersede any pages with negative content.

Ensure Quality Links

Aside from content, quality inbound links (those that lead to pages in your site) is also an important force in maintaining your online reputation. Your online marketing company should have efficient link-building services.

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Posted on November 15, 2013, in Business, Internet Marketing, Online Marketing, Search Engine Optimization and tagged , , , . Bookmark the permalink. Leave a comment.

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