Admittedly, contracting professional web design services to create an aesthetic that appeals to the customer’s emotions can cost a business significantly more than having a website that meets just the basic requirements of design. Against this point, however, business owners should consider that investing more money in a better website will also yield significant financial returns.
When employed correctly, emotional website design turns ordinary visitors into brand evangelists. In the same way that viral videos spread quickly because people are inclined to share them, so too will a great website compel visitors to get the word out about that site.
Companies are increasingly using the Internet to market their services and boost their reputation through online content. Strategies like search engine optimization (SEO) and social media optimization (SMO) are currently being utilized by businesses and organizations to make it easier for their target audience to view their articles and social media pages. While both methods are proven to be useful in generating traffic and improving visibility on the Net, certain ethical rules are being implemented now to ensure that the content posted is credible and isn’t meant only to trick search engines into boosting the page’s rank. An article posted on the Practical ECommerce site further suggests ways for a company to capitalize on another internet marketing strategy: the pay per click marketing.
Pay per click marketing (PPC), also known as paid online advertising, is more business-oriented and involves the owner of an online advertisement and the owner of a website.
No company can resist the multitude of marketing and reputation-building opportunities offered by the Internet. Unfortunately, due to limited restrictions, the Internet can also be used to destroy reputation, given the cutthroat competition on the market. If not rivalry, the consumers’ freedom to post and comment about their opinion of a product or service may trigger status downfall. In an article written by Lauren Simonds for Time, the importance of online reputation management is explicitly discussed, including how businesses operating online can prevent small unnerving issues about them from being magnified, or reverse the impact of an existing issue.
This is where a trusted online reputation management company comes in. Dedicated to eliminating all factors that pull down a business’s reputation, this company can guarantee a clean, new start.
While many can create websites of their own, not a lot of people understand how SEO works. Search engines are progressively being developed to produce results that are more organic and relevant to the requests of users. Thus, businesses can no longer rely on simply peppering their websites with keywords to move up the ranks. Developers should turn their sites into locations users will actually want to visit.
For true optimization, businesses will have to pay closer attention to the types of content they’re offering on the Web. If implemented properly, updated and informative content, paired with social media interactions, can put a business on the map. Businesses with limited knowledge and experience in Web marketing can’t do all this alone. They can enlist the support of handy search engine optimization services.
A lot of so-called marketing experts love jumping the gun and proclaiming that SEO is dead. However, despite what these people say, SEO is still alive and thriving. In the hospitality industry in particular, one survey shows that more than half of the website revenue of survey participants came from direct referral from search engines, including organic and paid SEO.
Does your company belong to the hospitality industry? If it does, then you have the same goals as any business: to promote brand awareness, reduce expenses, and ultimately, to increase sales. SEO—particularly a well-planned local internet marketing scheme—can be an effective way to present your services to the world.
Last October, 2013, the Fair Trade Commission of Taiwan slapped Samsung a hefty fine of well over $300,000 for posting fake reviews about their products and competitors. While this was going on, BlackBerry quickly denied claims of hiring third-party services to create fake reviews about their messenger app.
Officials and consumer watchdogs are alarmed at the steady increase of fake online reviews in various industries. Americans rely heavily on online reviews to look for good products and services, with at least seven out of ten looking at the reviews first before buying the product or service.
The problem with that is that start-ups sometimes make a few mistakes with their online strategies. A good example of this is investing in online marketing without determining how to measure the success of the campaign. KPIs (Key Performance Indicators) are needed to know the effectiveness of the campaign. Another mistake is to focus online marketing on only one field; good online strategies use multiple vectors like social media, SEO, and e-mail campaigns.
Other pitfalls include expecting too much of the campaign and being disappointed with the short-term results. These mistakes could have been avoided by consulting a knowledgeable online marketing consultant from companies like Aligned Right Media and others. It may mean an extra cost or two for your business, but there is no doubt that professional consultation will guide you on the right direction to take for your marketing strategies.
Marketing is a necessity for business owners who want to expand their influence. There are different ways to market a business brand, and each have their own perks. A March 12, 2014 story on Mashable discusses a growing marketing tactic for businesses: making use of social media.
Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week.
A web design project requires an intricate process from start to finish so as to fulfill all necessary requirements. Enumerated below are the main points that web developers (individual or agency-affiliated) take note of to ensure a speedy yet efficient workflow.
Stage one: Planning. Everything is laid down and decided upon. This includes an analysis of the client’s goals, requirements, target audience, and resources. The site’s main flow is planned out and refined; and IT requirements are secured.
Stage two: Design. The project’s “artsy” part. Using software like Photoshop or Illustrator, the designer outlines a mockup and sends it for approval. Trial-and-error for design elements ensue, and once the final result is approved, it’s coding time.
Stage three: Development. The designer puts all plans into reality. A huge amount of programming begins, with the designer taking note of all project requirements along the way. After the preliminary and final coding processes, the site’s tabs are tested out for full functionality.
Stage four: Launch. The website is now being prepared for public viewing. Design is polished, links tested, and the user interface evaluated in terms of navigation ease. The site is also tested on different platforms (mobile and desktop), to ensure top-notch compatibility. It’s also transferred to a live web server. The site is run for a specific period of time, after which it is evaluated for additional tweaks, possible bugs, and fixes.
After everything is done, alas! The website is now fully operational.